Video Production & Editing for service businesses building video as a primary content channel. Video Production & Editing in 2026 produces 4-12x the organic reach of static content across Instagram, TikTok, YouTube, and LinkedIn. Below is what we produce, the technical bar we hit, and the distribution strategy that turns raw footage into ongoing ROI.
What we shoot
Brand films
1–3 minute brand story videos for website homepages, sales conversations, social media. Founder interview, behind-the-scenes work footage, customer interviews, narrative arc. Typical investment: $4,999–$12,000.
Customer testimonial videos
2–4 minute customer stories. We interview your best customers, capture their workspace if relevant, edit into compelling narrative. Most impactful single piece of content for service businesses. Typical: $2,499–$4,999 per testimonial.
Service / process explainers
2–5 minute videos walking through what you do and how. Useful for service businesses where customers don't fully understand the process. Typical: $1,999–$4,999.
Social media content libraries
Half-day or full-day shoots producing 30–60 days of social media content. Vertical 9:16 for TikTok/Reels/Stories, mixed format for other platforms. Typical: $899 half-day, $1,799 full-day, $799 post-production per shoot.
Ad creative
30-second to 60-second video ads for Meta, TikTok, YouTube. Multiple variants per campaign for testing. Typical: $999–$2,499 per ad set.
Training / instructional videos
Internal training content, customer onboarding videos, how-to content. Typical: $1,499–$4,999 depending on length and complexity.
Production process
- Pre-production (1–2 weeks) — Concept, script if applicable, shot list, location scouting, talent coordination.
- Shoot day(s) — On location or studio. Standard kit: 2 camera operators, audio engineer, lighting. Higher production for brand films and ad creative.
- Post-production (2–4 weeks) — Editing, color grading, sound design, motion graphics if needed, captioning, final delivery in multiple formats.
- Revisions — 2 rounds included; additional rounds at $125/hour.
Equipment + crew
Standard shoots: Sony FX3 cinema cameras, Sennheiser wireless audio, Aputure LED lighting kit, 2-person minimum crew. Higher production for brand films and consumer ad creative — full studio rentals, larger crew, motion graphics integration. Equipment costs included in shoot day rates.
Pricing
- Half-day shoot ($899) — 4 hours on location, single setup, basic kit. Best for social content shoots and simple testimonial captures.
- Full-day shoot ($1,799) — 8 hours, multiple setups, full kit. Best for testimonials, service explainers, brand films.
- Post-production ($799–$3,999) — Priced per project based on length and complexity. Most social content edits: $799. Testimonial edits: $1,499. Brand film edits: $3,999.
- Full production projects ($4,999–$25,000+) — Brand films, ad campaigns, training video series. Quoted per project after discovery.
Why video is now the highest-leverage content type
Across every platform — Instagram, TikTok, YouTube, LinkedIn — video content gets 4-12x the organic reach of static content in 2026. The reason isn't algorithm bias; it's user behavior. Mobile-first audiences scroll past static images and stop on video. Engagement compounds: longer dwell time signals platform algorithms to push the content further.
For service businesses, the practical implications are concrete: a single 30-second video showing your work delivers more lead generation than 8 static photos of the same project. A 60-second customer testimonial video converts ad traffic at 2-3x the rate of written testimonials. A 5-minute YouTube explainer ranks for "how to" queries that drive ongoing organic traffic for years.
What we produce
1. Marketing + brand videos
30-90 second branded videos showcasing your services, team, or completed work. Suited for website hero sections, Google Business Profile, social ads, email campaigns. Production: on-location shooting at your business + selected job sites, professional audio, color grading, motion graphics, brand-consistent intro/outro. Typical project: 2-3 shooting days + 5-8 editing days.
2. Customer testimonial videos
60-90 second customer testimonials. The highest-converting video content for service businesses. We handle the customer outreach + interview scheduling, conduct the on-camera interview using a structured framework that produces usable footage (not rambling), and edit into a polished final piece. Pairs with our Google reviews management service — the same satisfied customers often produce both written reviews and video testimonials.
3. Social media video content
Monthly batch production of 8-16 short-form videos (15-60 seconds) for Instagram Reels, TikTok, YouTube Shorts. Filmed during a single half-day shoot, edited into multiple platform-specific versions. Pairs with our social media management service for full distribution.
4. Educational + how-to videos
2-8 minute educational videos for YouTube. These are the long-tail traffic generators — videos that rank for "how to clean a water heater" or "signs your roof needs replacing" and drive ongoing organic traffic for years. Pairs with our content writing service for the script + outline foundation.
5. Ad creative
Video ads for Meta, TikTok, YouTube ads. Multiple variations produced from a single shoot — different hooks, different lengths, different call-to-actions. Most platforms favor accounts that refresh creative monthly; we batch-produce 4-8 variations per campaign cycle. Pairs with our Meta ads service, TikTok marketing service, and Google Ads service.
The technical bar we hit
- 4K capture — RED, Sony FX6, or Blackmagic depending on project. 4K source files give us flexibility to crop and stabilize without quality loss.
- Professional audio — lavalier mics + boom mic + audio recorder. Audio quality affects perceived video quality more than the visuals do.
- Three-point lighting — key + fill + back. Even outdoor shoots use bounce + diffusion. Bad lighting is the single biggest tell that video was DIY.
- Color grading — DaVinci Resolve color grading on every project. Skin tones consistent, brand colors accurate, mood appropriate to message.
- Motion graphics — branded intros, lower-thirds, callouts, end cards. Uses your brand identity kit if you have one (or we apply your existing brand assets if you don't).
- Multi-platform exports — every video exported in multiple aspect ratios (16:9 for YouTube + landing pages, 9:16 for Reels/TikTok/Stories, 1:1 for feed posts, 4:5 for Instagram feed optimal sizing).
Pricing
- Half-day shoot (4 hours on-site) — $1,499. Suitable for testimonials + small batch of social content + simple service overview.
- Full-day shoot (8 hours on-site) — $2,799. Sweet spot for most projects. Multiple setups, location variety, batch content production.
- Custom multi-day project — quote-based. For brand films, multi-location shoots, multi-actor productions.
- Editing-only services — $499-1,499 depending on raw footage volume and final video count. For clients who have existing footage but need professional editing.
Distribution + amplification
Video that doesn't get seen doesn't generate ROI. We handle distribution as part of the service:
- Upload + optimize for each target platform
- YouTube SEO — title, description, tags, thumbnail, end screens, cards
- Video schema markup on embedded videos on your website (pairs with our local SEO service)
- Cross-posting strategy — TikTok → Instagram Reels → YouTube Shorts → LinkedIn
- Performance reporting — views, watch time, retention curves, conversions
Request a free video consultation — we'll review your goals, current content, and competitive landscape, then send back a written 90-day video production plan within 72 hours.