Logo & Brand Identity Kit design for service businesses building a coherent brand system. A Logo & Brand Identity Kit isn't just a logo — it's the system that gives your website, business cards, ads, social media, and vehicle wraps consistent visual treatment. Below is what every kit includes.
What 'brand identity' actually includes
A logo alone doesn't make a brand. Real brand identity work delivers the full system your business uses across every customer touchpoint: logo (primary, alternate, icon-only variations), color palette (with hex/RGB/CMYK/Pantone values for every use case), typography (heading and body fonts with usage rules), iconography style, photography guidelines, voice and tone document, brand guideline PDF, social media templates, business card design, and email signature design.
Pricing
- Logo only ($899) — Logo design with 3 initial concepts + unlimited revisions on chosen direction. Delivered in all standard file formats (AI, EPS, SVG, PNG with transparent background, JPG). 2–3 week timeline.
- Brand identity kit ($2,499) — Logo + alternate marks + color palette + typography system + brand guidelines PDF + 5 brand-template designs (business card, email signature, social profile image, social post template, letterhead). 4–6 week timeline.
- Full brand system ($4,999+) — Everything in identity kit plus extended template library (10+ templates), photography style guide, voice/tone document, founding story copy, brand-launch coordination. 6–10 week timeline.
Process
- Brand discovery (1–2 weeks) — Founder interview, competitor analysis, audience research, mood board development.
- Concept design (1–2 weeks) — 3 distinct logo concepts presented with rationale.
- Refinement (1–3 weeks) — Iterate on chosen direction until you're confident.
- Identity expansion (1–3 weeks) — Color, typography, templates built from approved logo.
- Delivery — All files + brand guidelines + 30 days of post-launch support for usage questions.
Why a logo is not enough
Most "logo design" packages produce a single mark and stop there. A logo on its own is incomplete — you can't build a brand from one file. Real brand identity work delivers a system: primary logo, secondary marks, color palette with accessibility-compliant contrast ratios, typography hierarchy, photography style, voice guidelines, and the application examples that show how everything works together.
The reason matters in 2026: visual consistency across touchpoints is the single biggest trust signal you control. Customers comparing service businesses subconsciously evaluate "does this brand look professional everywhere I see it" — website, Google Business Profile cover photo, Instagram, ads, vehicle wraps, business cards. Inconsistency reads as amateur regardless of how good your individual logo is.
What's in every brand identity kit we deliver
1. Primary logo + variations
Full-color version, single-color version, white version (for dark backgrounds), horizontal layout, stacked layout, icon-only mark. Delivered in vector formats (AI, EPS, SVG) plus rasterized PNGs at multiple resolutions. The variations exist because no single logo file works in every context — your favicon needs the icon-only mark, your invoice header needs the horizontal layout.
2. Color palette
Primary brand colors + secondary accent colors + neutral palette. Each color specified in HEX, RGB, CMYK, and Pantone (for print). Contrast ratios calculated against typical backgrounds to ensure WCAG AA accessibility compliance. Most brands ship with 5-7 colors total.
3. Typography system
Primary typeface for headings + secondary typeface for body + tertiary typeface for accents (if needed). All system-safe or properly licensed for commercial web use (no random Adobe Fonts that don't license correctly for outdoor signage). Font pairings tested at multiple weights and sizes.
4. Brand guidelines document
20-40 page PDF documenting how to use everything. Logo usage rules (minimum sizes, clear space, what not to do), color rules (when to use primary vs. accent), typography rules, photography style, voice guidelines, application examples. This is the file you give to your printer, your web designer, your social media manager, your sign painter — they all work from the same source.
5. Application examples
Business card mockup, letterhead, email signature, social media profile assets, vehicle wrap concept, signage concept. Not all delivered as production-ready files — these are reference designs showing how the brand should look in each application.
How this pairs with the rest of your marketing
Brand identity is the foundation that makes everything downstream more effective:
- Website design — our web design service uses your brand kit to build a website that feels like your brand from the first pixel
- Graphic design — our graphic design service produces marketing collateral, ads, and social content using your brand kit
- UX design — our UI/UX design service applies your brand to web app interfaces and mobile apps
- Social media — our social media management service uses your brand kit for templates, story frames, and feed consistency
- Video — our video production service uses your brand colors, typography, and motion design in every video
The process from kickoff to delivery
Week 1: Discovery
60-90 minute brand discovery call. We map your business positioning, target customer, competitive landscape, brand archetype, and visual references. Output: brand brief document for your approval.
Week 2-3: Initial concepts
3 distinct logo concepts presented with rationale. You give detailed feedback on what's working and what isn't. We narrow to 1 direction and start refining.
Week 4: Refinement
Refined logo + initial color palette + typography proposals. Two rounds of revisions included; additional rounds at hourly rate.
Week 5: System build
Logo variations, color palette finalization, typography hierarchy, photography direction, voice guidelines. Application examples produced.
Week 6: Delivery
Complete brand kit delivered: vector files, raster files, web fonts, brand guidelines PDF, application mockups. Plus a 30-minute handoff call walking through how to use everything.
Pricing
Starter package $899 — logo + color palette + typography. Best for solo operators or single-location service businesses. Standard package $1,799 — full brand kit including guidelines document and application examples. Most common pick. Premium package $3,499 — full brand kit plus extended application set (vehicle wraps, signage, packaging concepts) and rebranding strategy if you're updating an existing brand.
Request a free brand consultation — we'll review your current brand presence (if any), identify what's working and what's hurting your conversion, and send back a written recommendation within 5 business days.